The AFL Store is your one stop shop for all of your Official AFL licensed merchandise needs, with stores across major shopping centres in Victoria, South Australia and Western Australia and now online.

We offer great in store service by people who love footy!  The AFL Store has the widest product range across all teams from official On Field Guernseys to fashion items, gifts and everyday essentials. There’s any excuse to come and visit us in store for the ultimate in-store AFL experience.

Can’t get to a store? Buying your team’s merchandise has never been easier with the online store – click here to become an official FAN of THE AFL STORE.

AFL is Australia’s Game and The AFL Store is Your Store.


Thinking About Becoming an AFL Member?

AFL Membership is your ticket to Australia's Game. You can see the speed, the agility and be part of the excitement. You can see greatness on display in the best seats in the house at the MCG and Etihad Stadium every week of the season.

There is no comparison to being there live. Seeing your heroes take centre stage to the sound of a mighty roar. Watching them stride on to the field, prepared for the challenge ahead, putting their bodies on the line to show you what they are capable of, and giving you the performance of a lifetime.

Be a part of Australia's Game with AFL Membership and you can share the experience with family and friends, no matter who is playing. You can choose to attend a game because it will be a blockbuster not to be missed or just because it is the weekend and it is a perfect day for footy. Don't miss the performance of a lifetime.


Have questions in relation to AFL Membership?                               

Call our friendly team on 1300 722 515 today.  


Want to get to the game?

For information about ticketing or to purchase tickets for AFL matches please go to


What to check the balance of your AFL Store Gift Card?

Click here to ascertain the balance available on your AFL Store gift card.

Please note, Gift Vouchers purchased in store are not redeemable on the online site.